Me and my team did it to inspire and, more importantly, to create the tactics and details around how you, your organization, your startup  can know more about start working on coffee business.

However this deck continues my tradition of training step-by-step guides that give you the exact information I’ve used to run my introduction to coffee class. That includes references like :

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How and When did you first move into this business?

I’ve been involved in Hospitality since I was 15 working in my local hotel in the Scottish Highlands. I started to focus on coffee after moving to NZ and in 2013 became a Barista Trainer for a local chain of specialty cafes. After a few years of competing I was approached by Flight Coffee and joined the team here.

What motivated you to become a competitor as long as you’re so busy in your company?

I’m a big believer in competitions as a force for personal and professional development. I think you learn something valuable every time you compete, so it’s important to make time to grow – even when you’re busy.

Do you had any coffee mentors or you just roll on base on experience and self-learning ? and which one is better in your opinion?

I’ve competed with and without mentors before, but the times when I’ve performed the best have been with coaching. It makes any training more effective, because you have an extra set of eyes on each performance, help with setting up and cleaning up, etc. The process of improvement becomes much faster. It’s also important to have constructive criticism right through your training – When I work by myself, I tend to go so far down one path before showing anyone where I’m at. Then when they suggest improvements, I might have to change quite a lot of what I’ve already spent a lot of time working on. When you have another person or people as a sounding board, you can get yourself to those good ideas with a lot less wasted effort.

Where did you get the idea of competing in coffee ?

I entered my first competition because I had far too high an opinion of my skill set! I signed up a few weeks before the competition and had no idea what I was getting into – I didn’t know the rules, I didn’t know what I was being scored on. I came dead last, but it really opened my eyes to how little I actually knew about the product that I worked with every day.

what did you learn of the competition? why are you competing? It’s works for what? Why you wouldn’t be a judge?

I learned that I had a long way to go before I could call myself a coffee professional, and I’ve continued to compete to prove to myself that I’ve progressed on that path. I’ve avoided judging in the past because I know how much pressure there is on judges to perform well too. I’m still a little wary of considering myself an ‘expert’ after my first time competing – I’d hate for my first time judging to go the same way! But ultimately, I also enjoy the atmosphere backstage at competitions and having the time to connect with the other competitors, which you can’t do so much as a judge.

As a cup taster and roaster, you can make lots of challenges for yourself to keep the consistency stable, is it possible? how the cup taster competition helped you in this business?

As a roaster, consistency is the highest goal for me. It doesn’t matter how good one roast of a coffee is if I’m not able to repeat it. We now have three roasters on our team, so it’s more important than ever that we maintain a high degree of consistency across our roasting – We have strict protocols to ensure that the three of us are operating in the same manner and achieving the same results. Since we started more focused practice around Cup Tasters triangulations, we’ve all become more adept at spotting inconsistency between batches, which makes us work even harder towards eliminating those inconsistencies.

what did you do to find the difference in the those 3 cup at 8 session with a lot of different algorithm? What was your personal method? What did you focus more on it?how you controlling your stress on the stage?

I think the easiest way to control stress is being prepared. You should have practiced so much that you’re almost bored of doing it by the time it comes around. For Cup Tasters we started with very easy triangluations once a week. Once we were confidently getting 7 or 8 right, we made it harder. By the week before the competiton we practiced multiple times every day with incredibly difficult triangulations (tiny variations in the cups, different roasts of the same coffee etc.) When I started tasting the coffees at the national competition, I couldn’t believe how easy it was in comparison and my nerves disappeared! If you’re worried about doing it in front of a crowd, get some friends in to watch you practice.

Whole sensory process and cupping is a bit different in compare to cup taster competition , what do you think and how you can connect them? (For example maybe somebody is really good in cupping and calibration but cannot be good at cup taster competition)

There’s definitely a difference in how you need to process the sensory information that you’re receiving. When I’m cupping, with each slurp, I’m focusing on an individual attribute of the cup such as flavour, or acidity, or body and assigning it a score based on a mental database of every coffee I’ve ever tasted. I’m also trying to accurately describe the qualities of that attribute based on a personal library of sensory experiences. For Cup Tasters, with each slurp I’m taking a mental snapshot of the cup and holding it in my mind then comparing it to the next cup. You’re using the same data but in a different way. I think for some experienced cuppers it can be hard to turn off that part of the brain that’s performing that deeper analysis which makes it difficult to make a quick decision. I think there’s also something about the pressure of being timed that affects people’s peformance.

if somebody tells you that imagine you can do whatever you want like a dream to design a coffee competition, what do you design? Do you have any idea about it? Did you think about it before? What kind of competitions do you like to have?

I’ve thought about it occasionally and we’ve designed small things to run as in-house competitions for our customers. I think the ideal format for me is something that tests knowledge, service and ability on a level playing field – I love the Barista Championship format, but it definitely favours those with access to the most exclusive coffees, and who can afford the time to dedicate to training – which is not something that every barista has. I’d probably design something a little more democratic, that really tests the skill that a barista uses every day. Something like Coffee Masters is pretty close to ideal in my mind.

As a finalist explain your opinion about these words:

First competition:

Your first competiton is both the most important and the least important one you’ll ever enter. Most important because without it you’ll never compete, and least important because it’s basically just a tryout for all your future entries.

Team:

The most important thing. No one wins by themselves. You don’t need a huge team, but you need a dedicated team. A person or people you can rely on will push you further than you can go by yourself.

How many times will you read rules and regulation before competition?

as I know most of the competitors lose a lot of points because they don’t read the rules properly.I never stop reading them! I have a printed and highlighted copy of the rules on hand at all times whenever I’m training or coaching – Even for competitions I’m familiar with. They’re they key to everything! It’s like being given the questions you’re going to be asked on a test ahead of time.

I always believe in the competition process you must enjoy the journey like when you practice, chatting with the teams, passing the level to the final and even the announcement moment, how was it for you?

If you’re only competing to win, then you are going to be disappointed with anything other than 1st place. I’ve seen people get very angry with themselves or at judges when they don’t do as well as they expected, and it just seems very at odds with what is supposed to be a celebration of excellent coffee. My advice is to focus on the process more than the result, because it’s the process of preparing for the competition that makes you more knowledgable or more skilled, not a trophy. I was a little disappointed not to make the Finals for the World Cup Tasters Championship this year, but when I consider how much my palate has improved over the course of my training, I’m incredibly proud of what I was able to achieve.

After you advanced, what is your favorite part of competition?

I enjoy the buzz backstage and talking with other competitors more than the competition itself – If I’m not competing, I’ll often MC the event, so that I still get a chance to do that!

which competition is your favorite and why?

I like them all really! I like that the results for Cup Tasters are so cut-and-dried. You either get it right, or you don’t. There’s no subjectivity in the judging. But with that, there’s no room for creative expression so the other competitions have that advantage.

some Technical question:
How do you analyze and describe acidity and sourness?

In terms of analysis, I focus on the physical sensations on my tongue, and how my saliva glands are responding. For descriptions, I try to rate intensity on a high-to-low scale, as well as a qualitative descriptor (sparkling, bright, etc.). Where possible, I’ll try and identify the specific acidity (malic, citric, etc.) or at least assign a real world facsimile (gooseberry-like, , etc.)

Light roast or medium roast, which do you prefer and why?

It’s hard to say. I think often those terms mean different things to different people. What I would say is I prefer the roast that delivers the most sweetness without compromising acidity or promoting ‘roasted’ flavours. That will also depend on whether I’m roasting for espresso or filter.

Are you cup and score coffees separate by origin and process or you mix them and cup blind?

Usually we’ll cup by origin when we receive a lot of pre purchase samples, but we’ll cup blind and in a random order – So all the samples might be from Colombia, but region and process will be mixed up.

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Coffee competition

(some of the information are from WCE site)

Coffee competitions are the epitome of the best coffee. Whether it’s a regional, national, or world championship, they will stretch you to your limit. By participating, you’ll hone your skills and discover how great your love for coffee really is. I’ve had the privilege to compete, judge, and coach in barista, brew, Aeropress, cup taster, roast, Cezve and latte art competitions over the last ten years. Getting up on that stage is no easy task, but I believe any coffee person who sets their mind to it can achieve it. Because competing is about more than technical skills. It’s also about attitude, mentality, lifestyle and what ability that you have but you don’t know, you can just sort it out by being on stage. So let me take you through what attitudes you need to achieve your best – whether in any kind of competition or simply in your daily coffee shop routine.

First, you need to know the most important coopetition in all around the world and the old one is which holding by WCE,

World Coffee Events (WCE) is an event management organization registered in Dublin, Ireland.  WCE was originally founded in 2011 by the Speciality Coffee Association of Europe and the Specialty Coffee Association of America, which have since unified to become the Specialty Coffee Association. The current WCE portfolio includes the World Barista Championship, the World Cup Tasters Championship, the World Latte Art Championship, the World Coffee in Good Spirits Championship, and the World Brewers Cup, as well as features such as All-Stars, the Espresso Bar, and the Brew Bar. WCE is supported by a robust group of volunteer committee members. These members collaborate on, generate, and refine many materials, processes, and documents that help support our mission statement. WCE’s committees are critical to helping develop and shape the organization, and in supporting our strategic initiatives. Annual working groups may also be formed to help with specific projects related to one activity or championship. A volunteer leadership team designed to address competition needs and questions at the highest levels, interfacing with the SCA Board of Directors and other internal and external groups. Assists in developing format and strategic planning for all of the championships, including rules, regulations, judges, communications, and marketing. This group brings together long-time competition experts from many perspectives, meeting throughout the year to consider how to keep the competition formats moving forward with our industry.

The World Barista Championship (WBC) 

is the preeminent international coffee competition produced annually by World Coffee Events (WCE). The competition focuses on promoting excellence in coffee, advancing the barista profession, and engaging a worldwide audience with an annual championship event that serves as the culmination of local and regional events around the globe. Each year, more than 50 champion competitors each prepare 4 espressos, 4 milk drinks, and 4 original signature drinks to exacting standards in a 15-minute performance set to music. WCE Certified Judges from around the world evaluate each performance on the taste of beverages served, cleanliness, creativity, technical skill, and overall presentation. The ever-popular signature beverage allows baristas to stretch their imagination and the judges’ palates to incorporate a wealth of coffee knowledge into an expression of their individual tastes and experiences. The top 15 highest-scoring competitors from the first round, plus wild-card winner from the Team Competition, advance to a semifinal round. The top 6 competitors in the semifinal round advance to the finals round, from which one winner is named World Barista Champion!

The World Latte Art Championship

highlights artistic expression in a competition platform that challenges the barista in an on-demand performance. For the preliminary round of the championship, baristas produce a single creative latte pattern at the Art Bar, then move to the WLAC stage to create two identical free-pour lattes and two identical designer lattes (which allow etching and decoration). Scores from the Art Bar and Stage are combined, and the top 12 qualify for the semi-final round, where competitors make two matching sets of different free-pour latte patterns, and one matching set of free-pour macchiatos. The top six semi-finals competitors qualify for the final round, where competitors make two different matching sets of free-pour latte patterns and one matching set of designer lattes. The top-scoring competitor in the final round is declared the World Latte Art Champion. Baristas are judged based on visual attributes, creativity, identical patterns in the pairs, the contrast in patterns, and overall performance

The World Cup Tasters Championship

awards the professional coffee cupper who demonstrates speed, skill, and accuracy in distinguishing the taste differences in specialty coffees. Coffees of the world have many distinct taste characteristics and in this competition format, the objective is for the cupper to discriminate between the different coffees. Three cups are placed in a triangle, with 2 cups being identical coffees and one cup being a different coffee. Using skills of smell, taste, attention, and experience, the cupper will identify the odd cup in the triangle as quickly as they can. A total of 8 triangles are placed in each round. The top 8 competitors with the most correct answers and the fastest time proceed to the next Semi-Finals round. Then the top 4 will compete again in the Finals round to determine the next World Cup Tasters Champion.

The World Coffee Roasting Championship

debuted 2013 in Nice, France. In this 3-stage event, competitors are evaluated on their performance evaluating the quality of green coffee (coffee grading), developing a roasting profile that best accentuates the desirable characteristics of that coffee, and on the ultimate cup quality of coffees roasted.

The world Cezve/Ibrik Championship

(also known as ibrik) is a pot designed A still from a previous Cezve/Ibrik Championship specifically designed to make a particular style of coffee that is largely consumed in parts of Eastern Europe, the Middle East and North Africa, The body can be made of metal, brass, copper, or ceramic but it features a distinctive long handle and a brim that is designed to serve the coffee. This event showcases the Cezve or Ibrik preparation of brewing coffee, set in a competition format that celebrates the cultural tradition. In this championship, it is encouraged that the competitors bring their own style/cultural element to their performance to showcase what is one of the oldest forms of preparing coffee.

The World Brewers Cup competition

highlights the craft of filter coffee brewing by hand, promoting manual coffee brewing and service excellence. In this Championship, competitors prepare and serve three individual beverages for a panel of judges. The Championship consists of two rounds: a first-round and a finals round. During the first round competitors complete two coffee services – a compulsory service and an open service. For the compulsory service, competitors prepare three beverages utilizing whole bean coffee provided to them by the competition. For the open service, competitors may utilize any whole bean coffee of their choosing and must also accompany their beverage preparation with a presentation. The six competitors with the highest score from the first round will go on to compete in the finals round consisting exclusively of an open service. One competitor from the final round will be named the World Brewers Cup Champion.

The World Coffee in Good Spirits Championship

promotes innovative beverage recipes that showcase coffee and spirits in a competition format. This competition highlights the barista/barkeeper’s mixology skills in a setting where coffee and alcohol go perfectly together. From the traditional Irish Coffee (with whiskey and coffee). to unique cocktail combinations. During the preliminary round, competitors produce four drinks – two identical hot/warm coffee and alcohol-based designer drinks, and two identical cold coffee and alcohol-based designer drinks. The six competitors with the highest preliminary round scores will compete in the final round. The final round requires competitors to produce two Irish Coffees and two coffee-and-alcohol-based designer drinks. The highest-scoring final round competitor will be named the World Coffee in Good Spirits Champion.

Now, this is all about what happened on the coffee planet about coffee competition, there is a lot of fun competition in another hand like barista League (the Barista League isn’t like the Barista Championship. But it isn’t trying to be. The latter requires extensive preparation, customer service, and 12 truly special drinks. It’s a rigorous competition that demands everything a competitor’s got. But the League will put baristas on the spot, quizzing them on general knowledge, asking them to develop recipes for mystery coffees, and seeing how many coffees they can make with alternative milk within a time limit. It’s challenging, and it’s also fun)

and also coffee masters (Coffee Masters is the fast-paced, multi-discipline global barista tournament taking place twice a year. The competition sees some of the world’s best baristas compete head-to-head in a series of disciplines for the prestigious Coffee Masters title and a £5,000 cash prize in London, and $5,000 cash prize in Los Angeles.)

Now chose one, do you want to compete or no? do you want to make a challenge for yourself? Or may you want to be a judge? all are fun but serious at that moment.

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