Different perspective of coffee history<\/h3>\n

If you\u2019ve ever wondered about these questions, get ready to find out the answers. I\u2019m going to take you through a very brief history of coffee consumption, from the 1400s through to today.<\/p>\n

Traditional Coffee Consumption is about Guest Rites & Politics effect It\u2019s hard to trace the consumption of coffee back to its first discovery. It seems to have emerged somewhere in Africa and the Middle East, perhaps as a form of medicine or stimulant. However, the only thing we can say for sure is that, in the 1400s, it was being brewed in Sufi monasteries. Traditional coffee consumption in the Middle East\u00a0used coffee to welcome guests and as a backdrop to negotiations. It was often a ritualized experience that took place in the home. During the Ottoman Empire, coffee also started to be sold at marketplaces before becoming favored at court. From there, the coffee house emerged, And as coffee spread to Europe \u2013 and then, through European imperialism, further around the world \u2013 its association with politics, male social circles, and liberal thought solidified.\u00a0 From Sweden to Colombia, the ruling classes developed anxieties that the drink was a front for fomenting political and social unrest. Religious leaders, too, saw the caf\u00e9 as a place of dangerous thought: in 1702, ministers in Salem mocked the \u201clearned witlings of the coffeehouses\u201d for doubting that witchcraft might exist. These attitudes continue up to the 1800s, when coffee culture started to resemble modern-day coffee consumption. The first wave\u00a0 coffee is marked by its increasing\u00a0availability<\/strong>. While coffee used to be a drink of the elite, whether they were royalty or simply intellectuals, the first wave brought it into the kitchen. During the 1800s, Folger\u2019s and Maxwell House opened up shop. Both instant coffee and the percolator, a coffee-maker that remained in wide use until the 1970s, were also invented this century.\u00a0 Then, in the early 1900s, the\u00a0espresso machine\u00a0appears \u2013 and shortly after that, Nescaf\u00e9 and freeze-dried instant coffee do as well.<\/p>\n

<\/p>\n

While instant had already existed, freeze-drying technology allowed it to stay good for longer, making it both easier and cheaper to transport over long distances. What\u2019s more, US American soldiers stationed abroad, in countries like\u00a0Korea, helped instant coffee consumption to become more widespread. The second wave is marked by an increasing concern over\u00a0coffee quality<\/strong>\u00a0and the\u00a0specialty experience<\/strong>. Starbucks was founded in 1971, in 1974 Erna Knutsen used the phrase \u201cspecialty coffee\u201d in Tea & Coffee Trade Journal, and in 1982 the Specialty Coffee Association of America was founded. This movement was also shaped by the Colombian coffee icon of Juan Valdez, who first appeared in the late 1950s. A fictional character created by the country\u2019s national coffee association, FNC\/Caf\u00e9 de Colombia, for their marketing campaigns, he became famous across the US. His role was to remind people that some coffees really do taste better than others.<\/p>\n

With the third wave comes a focus on\u00a0the story behind the cup<\/strong>. The coffee variety, country of production, terroir, processing method, roast profile, brewing method\u2026 Consumers started to realize the impact that all this can have on the taste of the final coffee. On some coffee farms, experimental processing methods also emerged in an attempt to cater to this new, more discerning type of consumer. That isn\u2019t to say that all third wave coffee was based on new technology: the Chemex, for example, was invented in 1941. However, there was a new interest in complexity, more acidity, and how to manipulate brewing to taste the unique flavours of the coffee beans themselves.<\/p>\n

The term \u201cfourth wave\u201d is a divisive one: some believe it doesn\u2019t exist beyond marketing. Others argue that it could be used to indicate a drive towards greater use of technology and science in coffee brewing.\u00a0 For now, however, most people consider us to still be in the third wave of coffee.<\/p>\n","protected":false},"excerpt":{"rendered":"

Different perspective of coffee history If you\u2019ve ever wondered about these questions, get ready to find out the answers. I\u2019m going to take you through a very brief history of coffee consumption, from the 1400s through to today. Traditional Coffee Consumption is about Guest Rites & Politics effect It\u2019s hard to trace the consumption of […]<\/p>\n","protected":false},"author":1,"featured_media":1785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[187],"tags":[53,140,171,188,189,190,191],"yst_prominent_words":[],"class_list":["post-1784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-history","tag-blog","tag-coffee","tag-peaberrie","tag-history","tag-maxwell","tag-instant","tag-knowledge"],"a3_pvc":{"activated":false,"total_views":0,"today_views":0},"_links":{"self":[{"href":"https:\/\/maillardreaction.org\/index.php\/wp-json\/wp\/v2\/posts\/1784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maillardreaction.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maillardreaction.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maillardreaction.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/maillardreaction.org\/index.php\/wp-json\/wp\/v2\/comments?post=1784"}],"version-history":[{"count":3,"href":"https:\/\/maillardreaction.org\/index.php\/wp-json\/wp\/v2\/posts\/1784\/revisions"}],"predecessor-version":[{"id":1788,"href":"https:\/\/maillardreaction.org\/index.php\/wp-json\/wp\/v2\/posts\/1784\/revisions\/1788"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maillardreaction.org\/index.php\/wp-json\/wp\/v2\/media\/1785"}],"wp:attachment":[{"href":"https:\/\/maillardreaction.org\/index.php\/wp-json\/wp\/v2\/media?parent=1784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maillardreaction.org\/index.php\/wp-json\/wp\/v2\/categories?post=1784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maillardreaction.org\/index.php\/wp-json\/wp\/v2\/tags?post=1784"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/maillardreaction.org\/index.php\/wp-json\/wp\/v2\/yst_prominent_words?post=1784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}