Because it is hard to write and publish a book\u2014especially a good book. It’s easy to write a bad book. … A book gives people the opportunity to see your knowledge and evaluate it. A book shows you can commit to something and follow through. It used to be that only writers with a publishing deal or those who paid for vanity publication ever got to see their books in print. Those days have changed. Thanks to the rise of self-publishing, any person with a story to tell can become a published author and sell their book.<\/p>\n
The personal branding benefits of writing a book are well accepted. The personal branding benefits of writing and publishing a book are well known. Writing a nonfiction book that helps readers in your field solve a problem or achieve a goal: Enhances your visibility, positioning you as an expert in your field.<\/p>\n
Writing, as opposed to publishing, requires almost no financial or physical resources. … If you want to write, kill the magic: a book is just a bunch of writing. Anyone can write a book. It might suck or be incomprehensible, but so what: it’s still a book. No, nobody in the publishing business cares if you have a degree. In fact, in the eyes of some agents and editors, having a degree in a writing-related field might actually be a drawback. … Readers tend to buy books without regard for whether the author has an English or journalism degree.<\/p>\n
SO let\u2019s do it<\/p>\n
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